Yesterday at the National Press Club in Washington, DC, clean energy philanthropist Tom Steyer, President of CE Action, unveiled We Love Our Land, a first-of-its-kind digital campaign to engage President Barack Obama’s online supporters, including Organizing for America members, in helping the Administration protect the public interest by rejecting the Keystone XL Pipeline.
“President Obama is very smart. He understands our energy and climate crisis,” said Steyer. “The arguments for Keystone were a house of cards, and that house collapsed weeks ago when local Canadian government officials withdrew their support for a Keystone alternative coming across their lands. We want voters to know the pipeline doesn’t stand up against serious scrutiny. We’re betting that they can help the President make the right decision and reject Keystone.”
The digital campaign, which will run through next Labor Day, will use online petitions, videos and coordinated days of online action led by progressive bloggers who will be joining this effort, to rally the President’s core supporters across Facebook and Twitter.
To demonstrate the dangers of the Keystone pipeline to American communities along its proposed route, Steyer commissioned the first-ever chemical analysis of tar sands oil collected from the March 2013 spill in Mayflower, AR. An independent laboratory analysis conducted by Environmental Working Groupfound seven highly toxic substances: benzene, toluene, ethylbenzene, 1,2,4-trimethylbenzene, xylene, chromium and lead. Rev. Ron Stief of the United Church of Christ poured out a sample of the oil to give attendees an idea of what it might be like to have the thick, sticky noxious-smelling substance spilled in their community.
Steyer also premiered a video featuring testimonials from the Mayflower community to highlight the health and environmental damage that spilled tar sands oil has caused to their community.